WM has launched I Recycle, a nationwide pledge and movement inspiring people to learn more about recycling and commit to better recycling habits. By taking small actions every day, individuals can make a meaningful impact on their communities and contribute to a more sustainable future.
鈥淚 Recycle is a call to action for anyone who wants to help make a positive impact in their community,鈥� said Brent Bell, vice president of recycling operations, WM. 鈥淲hen people have the tools to learn how to recycle the right way, we all benefit. By taking the I Recycle Pledge and committing to better habits, everyone can contribute to strengthening the circular economy.鈥�
The I Recycle program is supported by industry and community leaders who recognize education as a key driver of recycling participation. “Fort Worth is proud to support WM鈥檚 I Recycle campaign and its efforts to increase recycling awareness and encourage sustainable habits among our residents,鈥� said Mattie Parker, mayor, City of Ft. Worth. 鈥淲M鈥檚 commitment to building a more sustainable future for all aligns with our city鈥檚 values, and through collaborations like this, we are better positioned to keep our communities clean and beautiful for generations to come.”
鈥淩ecycling works best when education and access come together, combined with stakeholder support across the value chain,鈥� said Carolyn F. Muller, acting CEO, Solid 豆包成人版 Association of North America (SWANA). 鈥淲e are proud to support efforts like WM鈥檚 I Recycle initiative that empower residents with practical knowledge and inspire action.鈥�
To help expand the impact of the I Recycle initiative, WM is encouraging its communities to take the I Recycle Pledge. Across Denver, Fort Worth, Gainesville, Houston, Nashville and Seattle, communities are supporting the I Recycle program through local events, while organizations including the Cleveland Cavaliers, New York Giants, Tennessee Titans and Seattle Kraken are helping spread the message that recycling starts locally and creates an impact nationwide.
This effort is important as WM recycling data shows*:
- 3 in 4 Americans say they recycle, and nearly half are actively looking for ways to recycle more.
- More than half of Americans state a desire to make a difference is their reason to start recycling.
- Lack of access remains the top barrier to recycling, while inconvenience and confusion about how to recycle also limit recycling participation.
- More than three-quarters of Americans want to learn more about how recycled materials are transformed into new products.
What is the I Recycle Pledge?
I Recycle is a WM-led recycling education initiative to help consumers learn how to Recycle Right庐 and encourage others to do the same. WM’s offers educational recycling content, interactive quizzes and the opportunity to take the I Recycle Pledge and enter the sweepstakes for a chance to win a trip to the WM Phoenix Open.