Volvo Trucks North America has named Christopher Roberts as Regional Vice President聽–聽Southeast, effective January 12, 2026. In this role, Roberts will lead sales operations across the Southeast region聽of the聽United States聽and report directly to Peter Voorhoeve, president, Volvo Trucks North America.
The Southeast is Volvo Trucks North America鈥檚 second-largest U.S. sales region聽in terms of both volume and revenue, encompassing聽60 sales locations,聽nine parts and service聽locations and three parts only locations聽across multiple states and territories, including聽Alabama,聽Florida,聽Georgia, Mississippi,聽North Carolina, South Carolina,聽Tennessee,聽Virginia,聽West Virginia and Puerto Rico, as well as portions of the Midwest and Mid-Atlantic.
鈥淐hris is a proven leader with deep industry experience and a strong understanding of both our dealers鈥� and customers鈥� needs,鈥� said Peter Voorhoeve, president, Volvo Trucks North America. 鈥淭he Southeast is one of our most important regions, and I am excited to have Chris step into this role and lead our efforts as we continue to strengthen our presence and support growth across the market.鈥�
Roberts brings more than聽21 years聽of commercial transportation industry experience, having held a range of sales and management roles of increasing responsibility across multiple original equipment manufacturers and Michelin North America. Most recently, he served as New Truck Sales Manager for Peach State Truck Centers at Birmingham Freightliner and Western Star.
Prior to joining Peach State Truck Centers, Roberts spent three and a half years with Volvo Trucks North America, where he supported sales initiatives and customer engagement efforts. He has also served in leadership roles on SalesForce Advisory Councils and Diversity Councils, contributing to industry collaboration and organizational development.