SERI鈥檚聽Champions Program recognizes聽organizations that聽voluntarily go聽above and beyond聽to advance electronics sustainability. Across the electronics industry, organizations are increasingly聽taking the聽lead on聽sustainability initiatives,聽not because聽regulations require it, but because they see the value in acting.聽The Champions聽Program recognizes that shift,聽providing聽a way to formally acknowledge those who drive progress through their own business practices, partnerships, and investments.
Electronics sustainability聽requires action聽throughout聽the聽entire value chain, from product design and procurement to聽standards聽development and聽recycling聽and reuse聽capacity. No single organization can drive that change alone, and the聽SERI聽Champions reflect that reality.
The program identifies leadership across three categories:聽Promoters, who advance sustainability through internal action such as specifying responsible practices or implementing longevity programs;聽Collaborators, who actively partner with SERI on initiatives including standards development, education, or ecosystem capacity building; and聽Supporters, who provide meaningful financial contributions to support SERI’s mission and programs.
The聽first group聽of聽SERI聽Champions:
Promoters:聽Acer, Electronic Products Recycling Association (EPRA), Global Electronics Council聽(GEC), Google, Lenovo
Collaborators:聽Google, Sims聽Lifecycle Services
Supporters:聽Gierd, Google, Sims聽Lifecycle Services
The聽current聽SERI Champions聽include global brands, standards organizations, and聽forward-thinking electronics facilities, illustrating the cross-industry collaboration required to advance electronics sustainability.
“Electronics sustainability doesn’t advance through any single action,鈥澛爏aid Corey Dehmey, CEO of SERI.聽鈥淚t advances when organizations across the value chain decide independently that this matters enough to act on. The聽Champions聽Program is how we recognize that decision.”