After nearly 20 years in the junk removal industry, Reading native and entrepreneur David Wise is bringing his newest venture home with the launch of Pinky鈥檚 Junk Removal in Berks County.
Wise previously built and operated six junk removal franchise locations before selling the business and taking time to rethink what the customer experience should look like. Rather than building another franchise, he chose to create Pinky鈥檚 Junk Removal: an independent brand built around transparency, exceptional customer service, and a mission to make junk removal a surprisingly enjoyable experience.
Pinky鈥檚 Junk Removal provides residential and commercial junk removal services, including furniture removal, appliance removal, estate cleanouts, garage and basement cleanouts, office cleanouts, and construction debris removal. Pinky鈥檚 first launched in Virginia鈥檚 Hampton Roads region, where the company refined its customer experience and operating model. Now, Wise is bringing that proven approach home to the community where he was raised.
鈥淩eading has always been home to me,鈥� said Wise. 鈥淚鈥檝e never really left. The farthest I鈥檝e ever lived from the house I grew up in in Mohnton is about five miles. This is where my friends are, my family is, the people I go to church with, and the relationships I鈥檝e built. It means a lot to be able to serve people I know and care about and give them a great local option.鈥�
Wise is no stranger to entrepreneurship. Throughout his career, the companies he founded have been recognized on the Inc. 5000 list of America鈥檚 fastest-growing private companies. In 2012, he was honored as the U.S. Small Business Administration鈥檚 Small Business Person of the Year. While those accomplishments have been meaningful, Wise says his greatest motivation has always been building businesses that positively impact their communities.
鈥淎t the end of the day, we鈥檙e not in the junk business; we鈥檙e in the fresh start business,鈥� Wise said. 鈥淪ometimes we鈥檙e helping a family clean out a loved one鈥檚 home after they鈥檝e passed away. Sometimes, we鈥檙e giving someone their garage back so they can finally park again. Sometimes we鈥檙e helping a business clear out space so they can grow. We鈥檙e helping people move on to the next chapter of their lives, and that鈥檚 something we never take for granted.鈥�