BOMAG Americas announces that industry veteran David Madden has joined its team as vice president of Service & Solutions. In his new position, he will build strategies and lead the company鈥檚 team members under the Service & Solutions umbrella 鈥� parts, training, warranty, UPTIME and the Equipment Readiness Center.
A technician by trade, Madden has been turning wrenches on equipment since an early age. He offers more than 30 years of service industry experience, spending time with original equipment manufacturers (OEMs) as well as heavy equipment dealers. He held various service and management roles at dealerships in Kentucky and Louisiana. He also worked as a regional product support manager and North American field service manager for a global manufacturer of construction, agricultural and industrial machinery. Most recently, Madden managed the regional service and aftermarket sales program for 22 states in the eastern United States and Canada for a leading global agricultural and construction equipment manufacturer.
鈥淒avid offers deep, tenured experience for this position. Plus, his breadth of dealer and OEM knowledge gives BOMAG the preferred skill set to transform our Service & Solutions program and drive more uptime for our customers,鈥� says Brian Bieller, president of BOMAG Americas. 鈥淲hile in this position for only a short time, David already has framed ideas on how to enhance parts fulfillment efficiency, increase the robustness of our dealer training program and better involve our Service & Solutions team in the sales process.鈥�
Looking forward to the new opportunities ahead at BOMAG Americas, Madden added, 鈥淭hroughout my career, I have helped teams execute strategies that management has developed for us. This new opportunity at BOMAG Americas gives me the ability to formulate strategic decisions, based on company objectives. A manufacturer can supply the best product on the market, but if it鈥檚 not properly supported, this hurts the brand. I鈥檓 excited to have the opportunity to lead this team, who鈥檚 passionate about optimizing equipment uptime for our customers and dealers.鈥�